College | Caffeinated

screenshot from http://snackr.net/

Sometime around last Thursday, I did an intense cleansing of my computer. After moving a massive amount of photos, docs, and mp3s to my hard drive, I was finally able to do everything I have ever dreamed of (at that moment): install Snow Leopard and other cool new toys.

sidebar: when I say intense cleansing, I mean INTENSE. Did you know that when your Macbook’s Hard Drive runs out of available space, it spells it out for you? When I saw, “Available: Zero KB”, I knew I needed to get cracking.

The first toy I downloaded was Snackr. Best. Decision. Ever. If you’re not using this FREE app, ummm, why the hell not? Especially as an ad-freak, PR enthused, closet tech-geek, journalism student, this thing is SO COOL. It’s a news ticker for your laptop. The ticker shows headline, source, how long ago it was published, and a preview (should you choose to click the headline). Yo Anderson Cooper, what you got on that?

How am I using my Snackr feed? After toying around with different ways, I’ve decided to use it as a compliment to my Google Reader (which I use solely for blogs that I NEED to read daily, or, postly?). Essentially, it’s a news feed of what’s interesting to me. I’ve got a bunch of feeds from various areas or authors on Advertising Age, True/Slant and Wired, the ‘Comment is free: America’ feed from The Guardian, Mashable, and more of the like. These aren’t places I am able to read every article every day. It’s pleasant, and easy, to have them roll across the bottom of my screen and pick what to read, when to read, without having to untangle the web.

How can you use it?

• Journalism students: Subscribe to your favorite news sources, specifically for in-depth news. You know where you’re going to get your breaking news (iPhone, Twitter, etc), but wouldn’t it be convenient to have a ticker full of the numerous places/journalists publishing fantastic, in-depth stories? Get snacking.
• Other students: Whatever your emphasis is, there are news sources for it. It’s the Internet. If you were majoring in Canadian fur trading, I’m sure you could find things (btw, that’s actually a class at University of Minnesota-Duluth). A friend of mine who is a nursing major asked why she would use it. Well, there is Nurse.com, MedicalNewsToday.com, and probably a gazillion (exaggeration alert) other news sources for the nursing industry.
• Communications Professionals: I can see this tool being useful in many ways, but two in particular:
  • Follow feeds that pertain to the industry of your client(s). You won’t read every article. Nor should you have to. But you will see the headlines, and Snackr even has a nice ‘preview’ feature for you. If the same topic keeps scrolling by, maybe it merits some further digging.
  • Get a feed of your favorite news sources on the roll. You’re busy keeping up with your client(s) all day, right? Well you can still know what’s going on outside of the clientsphere- without wasting interwebz time.
• My Mother: My mom loves looking for new recipes, cooking tools, and the like online. Instead of wasting time combing through different sites to see what looks good, why not have them scrolling across your desktop? “Green Bean Birthday Cake” doesn’t sound too great, so don’t click on it. “Deep Fried Green Bean Birthday Cake” sounds interesting, I might click the preview on that.

Indulge your craving, become a Snackr.

photo credit: law_keven

I can’t decide whether I have iPhone envy or am just so sick of hearing about them so often that if the “what I hear” part of my brain were a tag cloud, “iPhone” would be THE BIGGEST (I’d like to note that right now, Monday, December 14 at 12:45 a.m., is when I’ve officially started thinking in Internet).

This might just be at Mizzou, a quaint Midwestern college where seemingly everyone and their drug, sorry, adderall dealer has an iPhone. This is not a joke, people. If I’m in a classroom with 30 people and ask everyone to take out their cell phone, 15 will take out an iPhone. In a journalism class, that number increases to 28 out of 30.

I get it. You have an iPhone. Which are cool. Therefore, by the transitive property app (yes, there’s an app for that), you are uber-cool (and hip, cutting-edge, tech savvy, going to Heaven, etc). You have conversations with random people on the bus about the coolest app that measures your BAC. The professor asks a question in class, and you whip out your iPhone in it’s bedazzled pink case to furiously find the answer. If a moose farts in Canada, you know.

All of this pent-up iPhone hatred built up for years. If I wanted my parents to keep paying for most of my cell phone bill, I had to stay with Sprint (thanks for nothing, 3M). FINALLY, Sprint came out with the Palm Pre. I saved up money in my piggy bank, proudly marched into the Sprint Store when the Pre was released (by proudly marched I mean camped outside like the desperate tech-geek I am), and purchased my smartphone. Now I would know when a moose farts in Canada too, iPhone pricks. Eat your hearts out.

Guess what. A few months later, I STILL hate hearing about the iPhone every. single. freaking. day. It’s like an instruction in the iPhone manual is, “you must loudly talk about this product in a very populated location at least once per day, or you will no longer get moose fart notifications” (done with the moose farts, promise).

Don’t get me wrong, the Pre is pretty awesome. As are the Droid, and some of the Blackberry line. I’d love them all, but they just don’t exude coolness like an iPhone.

That’s why iPhone wins.

This smartphone competition isn’t about technology. It’s about brand positioning- and Apple is positioned as the premier moose fart notifier (I lied. “Moose fart” is really fun to type).

Am I being to cynical in this? Are you a non-iPhone, annoyed by these iPhone pricks thinking they’re better than us? Are you an iPhone, reading this post thinking, “omfg, I need to download the moose fart app!!!”?

photo credit: torres21

Make sure you swing by Food Week at The Next Great Generation. Today, I talk about my stomach’s infidelity, Matt Nolet thinks Food Network is killing the cookbook, and Kristen Fritz discusses the real risks of real foods.

Don’t forget to come back- there will be new posts every day this week. Actually, you should do yourself a favor and subscribe to The Next Great Generation. Who doesn’t want morsels of awesome delivered to them on a regular basis? That’s what I thought.

Two of my roommates are currently in a class that I’m enrolled to take next semester. Scratch that- a class that I am required to take next semester.  The final project for this class is, in summation, to “develop your personal brand and execute a promotion strategy for it.” As I watched them scramble and stress to do this project, I giggled in my head a bit. “Bahhh,” I thought,” I’ve already developed my personal brand. I’ve read all these awesome posts about personal branding from the best. This class is going to be easier than cocktail waitresses in LA.”

Then my mental leprechaun strolled along with his club to knock me down a few levels. I felt like an insanely cocky douchebag for ever having such a thought, in addition to having a headache (it’s a big club, apparently. And when did leprechauns get clubs?).

Occasionally, thoughts similar to this are a problem for me. I think that just because I’m doing the whole Twitter thing, writing a mediocre blog, reading and commenting on others’ blogs, and attending conferences or tweet-ups when possible, that I’m in some way ahead of most of my classmates. And it isn’t just me, whether they’re willing to admit to it or not, this is something I’ve noticed from a bunch of students.

It’s like we think that doing the whole social media thing, building a personal brand or whatnot, will put us on the yellow brick road to professional enlightenment. And we are oh so wrong.

Social media isn’t the magic bullet, guys. Social media isn’t our classroom, it isn’t teaching us the fundamentals, history, and basic techniques (of whatever you’re studying). Yes, it’s a great tool for furthering our education, networking, and building a personal brand. I’ve been able to take core concepts from class and relate them to blog posts I read (links are some recent examples of posts that struck a chord with class material). I’ve talked with and been introduced to brilliant people I would never find in my classroom.

Engage all you want. Network, blog, read, comment, digg, stumble, and spin in Internet circles to the extreme. Build your personal brand like it’s the most important possession you’ve got. Go for it.

Recall, will you, that dime-piece blonde girl or guy in your Sociology 1000 class freshman year. Sure, they looked fantastic- almost unbelievable. Greatest thing since Twitter, as far as you’re concerned. Talk to them, though, and you realize that they aren’t sure what Sociology is and think Karl Marx was an X-Men.

That’s what your personal brand, online engagement, etc. is without class. Looks great on the outside, but damn, at least six-year-olds know their X-Men.

How do you balance class and Internet, among everything else college kids do? Do you think I’m full of it, that classes are b.s., and students should look elsewhere to learn? Are you building a Taj Mahal that looks like a Mexican Prison inside?

photo credit: wetsun

Marty gone fishin'. Summer '07. pastel effect.

I’m not actually gone fishin’. It’s the thought that counts.

If you follow me on Twitter or are friends with me on Facebook, you may have noticed that earlier today, I posted about disconnecting for a few days. I’m thinking until Monday. But who knows. My roommate changed my Facebook password and I’m practicing a little self-restraint to stay away from Twitter (not to mention breaking the habit of opening Tweetdeck before I do anything else).

Nothing bad happened, so don’t fret (and for those who texted or e-mailed me with concern, thanks for caring, but it’s all gravy). I didn’t have my heart broken by a foxy lady. I’m not cracked out on study candies and tweaking about finals. I don’t really know what spurned this. I just had that feeling. At first I thought it might’ve been the buffalo wings from last night, but no, it was more (in a Thoreau-esque way). This feeling lead me to four objectives: Detoxify, Purify, Simplify, Refocus.

Detoxify & Purify

When a college kid mentions detox, images of hospitals, creaky machines, and people in white lab coats running around are conjured up. That’s not what I’m talking about, though. Well, kinda. But this isn’t motivated by an addiction to the rock or the bottle (I swear, mom). It’s motivated by the enjoyment I get from feeling refreshed. I’m eating only organic, natural, or healthy foods, and drinking plenty of juices and waters. This is going to last longer than the disconnect. If you’ve never done something like this, I highly recommend it. Last time I did it for a week, I’ve never felt better.

Simplify

I have a lot of stuff. Like, a lot a lot. People tell me this all the time, and I am aware (so stfu, please). One thing that most people don’t know is that I don’t have a bedroom at my parents’ house anymore. Or closet. Or attic storage. Everything I own, I currently have with me.

That said, I want less stuff. So tomorrow is going to be a day of decisions between “will need in future” and “will need in future but don’t know that now and will be mad at myself for this later”. I am also clearing out my computer, organizing everything, and just making things simpler. Beauty is in the simplicity, which is something I have forgotten.

Refocus

So much has happened to me in the past year. Like, so so much. It’s great. But 2010 is going to be better. I need to make sure that I’m focused on kicking ass and taking names (figuratively), and reach for the stars (literally, I’d like to hit 6′0″. Pipe dream, I know).

That’s it. I’ll be back Monday with a new post. Hopefully, one that will define this blog, and me, for the next year. Enjoy your weekend.

While I was back in Minnesota for some turkey-to-mouth action, my mother and father managed to get my little sister, Casey, and I to play nice (sorta) and take some picture for our Christmas cards. Then I got ahold of them and, well, you’ll see what happened.

If you’re wondering, the Space Case is Casey, the Cheese is me (like Colby Cheese! no…), and the camera is self-explanatory. Enjoy.

photos by our father, touch-ups by me

The future, according to the New York Times. Look familiar?

The New York Times is rolling out their Times Reader 2.0 for $15 a month (about $180 a year). Basically, the Reader 2.0 is a new way to look at your newspaper on your computer, powered by Adobe AIR.

Excuse me while I do backflips and bake cakes for the technological innovation in journalism occurring before us.

“Welcome to the future. Your paper is here,” says the Times.

Ummm, no.

For Christmas, I was thinking about buying my dad the Doobie Brother’s “The Captain and Me” on CD. He already has the record, but he’ll surely be ecstatic about hearing the same music in a CD player instead of record player… right?

Probably not. It’s the same thing he already has. Why should he care?

Look at it this way- when a product gets a new packaging, it, well, gets new packaging. In the end, I’m getting the same damned item that I always buy.

La-de-frickin-da, welcome to the future. It looks like the present, but it’s really so futuristic you don’t even know.

Sorry, Times, but your Times Reader 2.0 isn’t the future. And unless you truly make an innovation, you won’t be mine, or anyone’s, paper when the future gets here.

*photo from Flickr use Seattle Miles under Creative Commons license

I trust people by default. You have my trust from the second I meet you. That trust can always be lost, but it can also be strengthened.

I don’t trust businesses by default. Businesses have to earn my trust. They don’t get my trust by default.

Am I the only one that thinks like this? I doubt it. It’s just easier to trust a face than a logo.

Robbin Phillips wrote about her experience with Scott Monty and Ford yesterday. The post, aptly titled “Keeping Promises”, talks about why Robbin would consider buying a Ford- because of Scott. Robbin says that there is “something about ‘knowing’ someone at Ford has made me a sincere fan.”

I think that “something” is as simple as Ford putting a face before their logo. Scott Monty is technically a part of Ford, but more accurately, Ford is a part of Scott Monty. People talk to faces, not logos.

How does your trust work? What is that “something” that will make you trust a business?

*photo credit to Flickr user laverrue under the creative commons license